“Online Marketing” Terminology Explained

This is for you if you're are relatively new to online marketing and not quite sure what all these different terms mean. In the short video-lesson, we'll cover terms like 

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    Advertising on Facebook and Google
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    Website vs Webpage vs Landing Page
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    Call To Action
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    Conversions & "Pixels"
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    Testing, Optimizing and Analytics
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    Email Autoresponder vs Newsletter vs Messenger
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    Webinars & Online Classes
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    Search Engine Optimization (SEO)

Test your understanding by answering the following questions:

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    did I use a "call to action" in the video? If so, what was it?
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    Do you have a call to action on your site? Is it above the fold? If not, what would be a good call-to-action?
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    The page you are looking at right now, is this a landing page, a webpage, just a 'normal' page? 
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    Can you spot any signup fields for an email autoresponder on this site? If so, do you think it's the "back/front of mind" type of newsletter, or a "guided decision making"-sequence?
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    Can you find invitations for Webinars on this site? Check out the 'enrolment'-process, then think how you could use something similar in your business!
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    How did you find this post? Through advertising, SEO, word-of-mouth, something else?

Any insights, and of course yoru "Anything Else" questions: leave a comment below!

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